Twitter has over 100 million accounts and more than 300,000 people join twitter everyday… Its a no-brainer that any new blog/website that wants maximum exposure should hop on the bandwagon and join twitter, right? Well, I don’t think so
This blog is extemely new and I am still in the process of optimizing everything. I have been thinking about how to attract traffic and keep traffic coming back on a regular basis – which is not an easy task – for anyone.
Last week, on the digital point forums, I came across a member who has over 1,000 twitter followers and graciously offered to tweet about anything you sent him (which is greatly appreciated). So, since I am trying to popularize my .co blog, I jumped on the offer and used google analytics to track traffic. I also verfied his tweet and sure enough the sentence I asked him to tweet was there.
I figured that since so many people have twitter I would get some traffic directed to my site -
especially since he has over 1,000 followers – but not quite. I wasn’t able to attract even 5% (about 50 people) with the tweet. This is obviously not something that I wanted – but that was the reality of it.
Then I put myself in the other peoples’ shoes < -- If I were following this guy on twitter, and he started posting links to people's blogs in his twitter account, I would not click them either. I dont know if its spam, malware, shitty pop ups, or what. I also dont know if someone got into his account and started tweeting crap - I finally understood why I had no impact on traffic (well, thats what I assume).
I started researching the average twitter user and came acrosss some very interesting facts. Yes there are over 100 million accounts and yes more than 300,000 people create a new account everyday. But that does not mean that these accounts are used daily or ever after they are created. Here are some interesting facts I came across:
- 85.3% of all Twitter users post less than one update/day
- 21% of users have never posted a Tweet
- 93.6% of users have less than 100 followers, while 92.4% follow less than 100 people
- 5% of Twitter users account for 75% of all activity
These are very surprising twitter facts which all make sense now. YES, it is good to promote your blog but chances are that twitter will be a hard method to use, especially if you are new. Now, if you are a celebrity (#1 tweeter, ashton) or a twitter-whore (britney spears), then I’m sure you will have much more success than me. However, I will keep this path clear and use a different method to *hopefully* gain more blog exposure elsewhere. Farewell you time consuming, tween infested, 135 max character BASTARD!
If you are interested in reading a twitter study click here for a PDF.