Backlinking is one of the most important methods of obtaining SEO success. A very important question you must ask yourself is, “How do I get quality backlinks, and increase my blog’s exposure so I can be found in google?” Before we get into this topic, it is extremely important to know what a backlink is.
A backlink is simply a link that is from another site that is pointed back to your blog or website page. Backlinks are crucial since they help you rank well in search engines, aka google – the king. Everyone wants the king to know them personally, so you can see how proper backlinking is important. There are many ways to get valid backlinks to your site and I suggest that you start building backlinks naturally for the first few months.
First, I recommend writing articles and submitting them to various directories, such as eZine or Buzzle. Post your unique articles to Buzzle first since they do not allow duplicate content on the web. After your article is accepted and submitted, (you will automatically get a backlink) then post it on your blog and eZine, along with a few other if you want to. This is the first step to building backlinks. Submitting to article directories is essential since it will easily help build traffic to your site.
The next step is to submit your site to link directories. If you are not sure where to find them, just google link directories and many will come up. This process submits your link to hundreds of link directories online. The only downside is that this process can take weeks for your blog/site to get approved and you don’t know where your link is going to be anchored. Another downside is that you don’t know the pagerank of the sites your link will be on.
As you can see this is a long and tedious process – so another option that is available is purchasing backlinks. Do NOT get suckered into ads that say “Get 1,000 backlinks for $9.99″ or some other crap like that. It is a scam and you will get ripped off – not to mention you might get banned from google and never have your site indexed, which means no one will ever find your blog. Buying backlinks are expensive – plain and simple. There is a good old saying “quality vs quantity” and that holds true. If you want to get a backlink from a site that has a page rank of 5 or above expect to pay for it. Pagerank is based on a value from 0 to 10. The majority of sites are ranked 0-2 and those backlinks will obviously be cheaper. ONE link from a site that has a pagerank of 6 is equal to 91,414 links from a website that has a pagerank of ONE!
Realize that there are millions of pages that are ranked ZERO. This example is given for a site with a pagerank of 1.
The biggest benefit of buying quality backlinks are traffic and search engine exposure. Even with unique content on your site – chances are that someone somewhere else did the same exact thing. So how does your site become shown on google? With quality backlinks – which will improve your chances of being displayed on the first page in google. I suggest setting aside a certain budget each month to build quality backlinks. DO NOT spend a ton of money right away and say you are done. Those links will look unnatural and will raise a red flag in search engines. Start out small – buy 20 or 30 backlinks from a pagerank 3,4, or 5. You can find quality backlinks on various forums or you can find link brokers online.
DO YOUR HOMEWORK. Research the places you are considering buying backlinks from. How long have they been around? What pagerank will they submit your links to?
ASK QUESTIONS. If they don’t answer them – MOVE ON. Then keep track of your progress with google webmaster or yahoo site explorer. Did this work? Did you see an increase in traffic? Are people returning back to your page as new content is posted? If so, then buy another X amount the next month and keep building more and more. As time progresses and you keep adding quality content you will see improvements and you own pagerank will improve.
For more information regarding backlinks, check out these useful write ups: Should you Buy Backlinks?, How to Build Backlinks